Roofing website design
Websites for roofing companies, rebuilt in 7 days.
A roof is the most expensive thing most people ever buy for their house, and they are not deciding today. They are comparing three companies over two weeks and looking for a reason to rule one out.
616
roofing companies I scanned in Tennessee
8.8s
what the median one takes to appear on a phone
84%
took longer than 4 seconds
Measured 2026-08-25. Google’s test finished on 596 of them; the other 20 are counted as unmeasured, not as passes, because a rate is only honest against the sites the test could run on.
MEASURED ON A PHONE
How long a customer waits for a roofing company site.
The longer the bar, the longer the wait. Each one grows as fast as that page showed its main content, at five times real speed.
A typical roofing company siteMedian of 596 Tennessee sites I measured
8.8s
This siteBuilt the way I would build yours
2.3s
Largest Contentful Paint, mobile, Google PageSpeed Insights. A survey and my own site; your result will depend on your site.
NEW // AI ON THE WEBSITE
A customer sends a photo. The site takes a first look.
They take a picture of what is wrong. In a few seconds the site says what the photo shows, what it could be and how urgent it looks, then puts your number in front of them. Any price it shows is the business’s own typical range from its price list, never a figure the AI makes up, and it never promises a fix.
A sample photo with a sample answer for an invented business. The photo check is part of AI chat + photo check, an optional monthly service.
The field
What roofing companies in Tennessee are actually shipping.
Not an opinion about what bad websites are like. This is every roofing company site Google Maps listed for Tennessee towns that loaded for my scanner, run through the same eight checks on the same day. The slowest took 111.6 seconds in Google’s lab test on a simulated phone.
See what I build instead- 84%
- took longer than 4 seconds to appear on a phone
- 62%
- had no local-business markup for Google on the home page
- 49%
- did not link their own Google listing
- 48%
- had no contact form on the home page
- 49%
- scored under 60 on Google’s own mobile test
- 19%
- showed a phone number you cannot tap
Built for the trade, not recolored
The work first and at size, because the only thing that separates two roofers on a screen is what their finished jobs look like.
Every site I build is held to the same eight checks I ran on these. What changes between trades is the order, the language, and what the page asks first — because a roofing company’s customer is not in the same situation as a plumber’s.
A working demo
Ironwood Roofing · Springfield
An invented business, a real site. Open it on your phone — that is where it is judged, and it is the same build a real roofing company gets with their own name, services, reviews and photographs.
Open the demo →Questions
What a roofing company usually asks.
- How much does a roofing company website cost?
- $500, fixed, for a 5-page rebuild, with booking, ordering or payments included if it needs them. That is the whole price: one payment, no retainer, no monthly fee and no setup fee, and it does not change after you say yes.
- How long does it take?
- 7 days from the start date we agree. You see a working demo before you pay anything, built with your real name, services and reviews rather than a template.
- Do I own the website?
- Yes. The domain, the source code and the hosting account are all in your name, and they are yours at handover. Nothing is paid to me after that, so there is nothing to hold hostage. Your only ongoing cost is your domain, about $10–$23 a year, paid to the company that holds it.
- Do I have to sit through a call?
- No. There is no call at any point unless you ask for one. The whole process is 7 steps by email, one of which is optional, and your part is about twenty minutes of typing spread over a week.
- What if I do not like it?
- You see the demo first, so you are judging the real thing rather than a mockup. Revisions have no round limit — the boundary is on scope, not on how many times you can ask.