This is a working demo. Meadow Ridge Heating & Air is not a real company and every figure below is invented. The charts, the rules and the layout are exactly what a real client sees.
Meadow Ridge Heating & Air
meadowridgehvac.comlive since 2026-05-02
Last 15 days vs the 15 before
Phone taps
112
+8%
Somebody tapped the number on their phone. Not a guess at intent, an actual tap.
Job requests
50
+22%
Completed and sent, not started and abandoned.
Visitors
1,425
+4%
Counted without a cookie, so there is no banner and nothing to consent to.
Load time
1.4s
-7%
Measured on your real visitors’ real phones, not on a test machine.
When people try to reach you
Demand clock
Busiest hour is Mon at 9am. Cells with a thin outline fall outside 7 to 6, Monday to Saturday. 22% of everyone trying to reach you arrives there.
What that means
22%
of the people trying to reach you arrive when you are closed
115 of them in this window. Most website companies would show you a traffic graph and stop. This is the number that decides whether somebody answers the phone at seven in the evening, so it gets the big type.
The first rule below already catches some of these. It is on by default.
What they are asking for
Service demand
AC repair
96 +57%
they decide in about 38s
Emergency / no cooling
54 +80%
they decide in about 19s
New system quote
41 -7%
they decide in about 146s
Maintenance plan
33 +14%
they decide in about 121s
Furnace service
12 -68%
they decide in about 74s
Emergency calls decide in 19 seconds. That is the entire reason the phone number is the first thing on the page and not the third.
Where they come from
By conversion
Typed it in
361 visits
12.2%Google Maps
1,042 visits
11.3%Google search
883 visits
8.0%Another site
96 visits
6.3%Facebook
214 visits
4.2%
Is it still fast, on their phones
Measured on real visits
Time until they see something
1.4s
94% good · 5% slow · 1% bad
How long a real visitor stares at a blank screen before your page appears.
Google calls this LCP
How fast it answers a tap
84ms
97% good · 3% slow · 0% bad
The lag between tapping a button and the page doing something about it.
Google calls this INP
Whether it jumps around
0.01
99% good · 1% slow · 0% bad
Things shifting under a thumb that was already moving toward them.
Google calls this CLS
Rules
The part that does something about it
A report tells you what happened. These change the site while you are on a roof. Every one is a sentence you agreed to, so when one fires you already know why.
Swap the button after hours
when a visitor arrives outside 7am to 6pm
then the big button changes from Call now to Request a callback, and the form asks what time suitsran 212× · last tonight, 9:12pm
31 of the 212 left a callback request instead of hitting a voicemail
Lead with what the season is asking for
when one service outruns the rest two weeks running
then that service moves to the top of the home page and into the first lineran 2× · last 11 days ago
AC repair replaced furnace service on 13 Aug
Tell me before it gets slow
when real visitors see load times above 2.5s for a day
then Ricky gets paged and fixes it, and you get told what it wason, has not needed to run yet
Ask for the review at the right moment
touches your customerswhen a job request came in more than 5 days ago and no review followed
then a one-line text goes out with your Google review linkoff
Catch the quotes that go quiet
touches your customerswhen somebody opens the quote page twice but never sends the form
then the page offers a text-me-instead option on their next visitoff