Ricky Ybarra, founder of NovyxRICKY YBARRA / FOUNDER + BUILDER

ONE PERSON ON THE HOOK

Engineering discipline.
Owner-level care.

I design, build, test, and hand over every Novyx site. The same person who reads your reviews writes the page, checks the mobile form, and answers your email.

13.6smy old site
2safter rebuilding it
1person start to finish

WHY THIS BUSINESS EXISTS

I found the same operational problem in websites.

Industrial and Systems Engineering taught me to trace a result back through the system that produced it. A local-business website deserves the same treatment: find the friction, measure it, fix it, and verify the outcome.

I learned the personal side by building a recruiting platform on nights and weekends: roughly 2,000 college programs and 60,000 roster rows. When you own the whole system, small failures cost your time and reputation. That is why the process stays direct and the handoff stays yours.

A SHORT PATH TO HERE

Four places. One useful thread.

  1. 01

    Nashville

    Grew up around owner-run local businesses.

  2. 02

    Butler

    Played Division I soccer and learned to work inside a system.

  3. 03

    UT Knoxville

    Studied Industrial and Systems Engineering: find, measure, improve.

  4. 04

    San Francisco

    Builds every Novyx website personally.

THE WORKING METHOD

Find. Measure. Fix. Prove.

That loop shapes the audit, the build, the mobile checks, and the dashboard after launch. It also keeps opinions from turning into claims.

1

Find the real obstacle

2

Measure the current state

3

Fix what changes the outcome

4

Prove it with the same test

APPROACHABLE BY DESIGN

Send the site. I will be the person who reads it.

No handoff to sales, project management, or an outsourced build team.

Contact Us